Hello!

I am a graphic designer and project manager based in Marin County. Skilled in concept and design for print and digital media, I strive to provide considered, innovative and visually pleasing design solutions. I have served clients in a variety of industries including publishing, education, financial services, fine art, health and high-tech throughout my career.
My design process includes research, innovative ideation, responsive production and successful final output. And I am always looking forward to expanding my skills by collaborating with new people in new situations. You can view or download my resume here.
  

Sketchbook

Sketching is a vital part of the design process. No matter what the final medium for a project will be, before heading to the computer, I think it's essential to pick up a pencil and begin making notes, drawings, mind maps and working out ideas to be refined and executed later in digital form. In this area I show some sample pages from my sketchbook, to illustrate the ideation and sketching phases of the creative process.
And have a look at this link for some fantastic sketchbook inspiration.

Portfolio samples

Adobe Photoshop CC Classroom in a Book

Project: Book
Client: Adobe Press
Role: Project Manager and Lesson Designer

portfolio
portfolio
After Effects CC Classroom in a Book

Project: Book
Client: Adobe Press
Role: Project Manager and Lesson Designer

Meditation in Eastern Traditions

Project: Infographic Poster
Client: Academic
Role: Designer

portfolio
portfolio
Gawain Weaver Art Conservation

Project: Logo and Identity
Client: Gawain Weaver Art Conservation

Run Give Run

Project: Identity and Social Media Campaign
Client: Run Give Run
Role: Concept and Designer

portfolio
portfolio
Dr. Sammy's Guide to Rabbit Care

Project: Responsive Website
Client: HRS
Role: Concept, Design and Code

Reset Meditation App

Project: Mobile App design
Client: Academic
Role: Concept and Designer

portfolio
portfolio
Eye Carumba

Project: Responsive Website
Client: Eye Carumba Optometry
Role: Designer and Project Manager

Sir Savesalot

Project: Mobile App design
Client: Academic
Role: Concept and Designer

portfolio
portfolio
Safe House of Lake County

Project: Logo and Awareness Campaign
Client: Academic
Role: Concept and Designer

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Adobe Photoshop CC Classroom in a Book

Client: Adobe Press (via Peachpit Press/afstudio design)
portfolioportfolio

Role: Project Manager / Lesson Designer

Link: View the book on Amazon

The Adobe Photoshop CC Classroom in a Book is the Adobe Systems official training workbook for Adobe Photoshop, published by Adobe Press. I've had the privilege to work as the project manager and as a lesson designer on the CS4, CS5, CS6 and CC versions of this book.

As a project manager, I was responsible for coordinating the design, writing, layout and production of the book and all the accompanying lesson files. Our project tems were generally between 6-8 people, with input from additional editors and product managers. In addition, all lessons were reviewed by editors at Adobe and Peachpit Press (Adobe Press) to ensure they were didactically sound and technically correct.

As a lesson designer, I worked with two other designers to create exciting and attractive projects aimed at teaching specific features Photoshop features for each of fourteen lessons in the book. We worked with product managers and engineers at Adobe to ensure that new product features were covered adequately and correctly. Highlights for me were working on lessons for the 3D and video features in Photoshop. The greatest challenge for me in this project was finding a way to teach specific features in a certain order, while still creating interesting and attractive visual projects that would hold students' interest.

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Adobe After Effects CC Classroom in a Book

Client: Adobe Press (via Peachpit Press/afstudio design)
portfolioportfolio

Role: Project Manager / Lesson Designer

Link: View the book on Amazon

The Adobe After Effects CC Classroom in a Book is the Adobe Systems official training workbook for Adobe After Effects, published by Adobe Press. I've had the privilege to work as the project manager and as an occassional lesson designer on the CS4, CS5, CS6 and CC versions of this book.

As a project manager, I was responsible for coordinating the design, writing, layout and production of the book and all the accompanying lesson files. Our project tems were generally between 6-8 people, with input from additional editors and product managers. In addition, all lessons were reviewed by editors at Adobe and Peachpit Press (Adobe Press) to ensure they were didactically sound and technically correct.

As a lesson designer, I worked with an After Effects expert who developed the technical side of each lesson, working out all the steps necessary to meet the teaching goals of a particular exercise. My role was to help streamline and simplify steps in the lessons, testing them and revising where necessary. I also helped create attractive artwork and image assets for various lessons. A challenge for me in the After Effects CC book was helping with the design and development of the 3D effects lesson, utilizing new 3D effects which I had to learn for the project.

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Meditation in Eastern Traditions (infographic poster)

Client: Academic (SCAD)
portfolioportfolio

Role: Concept and Designer

This large-format infographic poster was created as a project for a design class in the graduate design department at Savannah College of Art and Design.

I wanted to create an informative and visual poster that highlighted the importance of meditation, and its prevalence, in eastern spiritual traditions. My background research for this project involved looking at the positive benefits and effects of meditation, as observed by western science, as well as looking at the major eastern spiritual traditions in which meditation is key to enlightenment.

The poster uses the shape of a lotus as an organizing theme, and creates a visual tie-in with a Tibetan Yantra. Different sects and schools of Buddhism, Zen (Buddhism), Hinduism, and Taoism are presented on each of the petals of the lotus, and information about each tradition is in the center of the flower shape. At the bottom of the poster, simple steps are given for a basic, non-denominational mediation practice.

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Gawain Weaver Art Conservation (logo and identity system)

Client: Gawain Weaver Art Conservation
portfolioportfolio

Role: Designer

Link: Gawain Weaver Art Conservation

I created the logo and identity for Gawian Weaver Art Conservation, an internationally-known photogrpah conservation studio in San Anselmo California. Gawain Weaver wanted a strightforward logo which would feature the initials "GW" which were already associated with the business. However we needed to come up with a twist, to make the letters and logo significant.

The final solution is not obvious to those who are not familiar with vintage photography, but is perfect for the photography-savvy clientele of this particular business. The logo mimics the "notch codes" found along the tops of old photographic sheet film. Notches were cut into the tops of sheet film by the labs who made the film (Kodak, etc) which served as identifying markers to photographers and printers.

In the Gawain Weaver Art Conservation logo, the letters "G" and "W" sit atop a black bar, resembling the top of a sheet of film. The bottoms of the letters are seemingly chiseled into the bar upon which they sit, creating Gawian Weaver Art Conservation's own unique "notch code."

The business cards for Gawain Weaver Art Conservation feature before/after photos of a portrait of Theodore Roosevelt, restored by the studio. Supportive items were created for the studio, including mailing labels, artwork reciepts, letterhead, facebook and website graphics and even temporary signage. (Gawain Weaver Art Conservation website design and development by JuxtaProse.)

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Run Give Run (branding and social media campaign)

Client: Academic (SCAD)
portfolioportfolio

Role: Concept and Designer

Link: Run Give Run facebook page

Run Give Run is a project initially created as part of my graduate studies in graphic design at Savannah College of Art and Design.

I've been a runner for most of my life. After the Boston Marathon bombing in April 2013, I thought about ways runners could help spread positive energy, healing, and even raise money through their regular running and workouts. While it's commonplace for runners to raise money for a cause when running races, I wondered if there was a way my everyday runs could be beneficial to someone besides myself.

So the idea of Run Give Run was born, and launched on Facebook. The concept is that runners or other athletes can dedicate their daily workouts to any person or cause they wish, either with a positive thought or a "micro-donation" (fifty cents or a dollar). They can then post their dedication, or a link to the person or place to whom they donated money, to help raise awareness and more support for their cause.

To go along with the Facebook page and accompanying graphics, I created keychains to give away as incentives, as well as postcard-size flyers to hand out at races, and magnets to place on metal surfaces around town.

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Dr. Sammy's Guide to Rabbit Care (website design)

Client: Academic (SCAD) / House Rabbit Society
portfolioportfolio

Role: Concept, Design, and Coding

Link: Dr. Sammy's Guide to Rabbit Care

Dr. Sammy's Guide to Rabbit Care is a fully responsive website meant to serve as a visual quickstart guide for new and prospective rabbit owners. With content pulled from the extensive archives of the House Rabbit Society, headquartered in Richmond, California, and from Save A Bunny rabbit shelter in Mill Valley, California, Dr. Sammy's Guide aims to teach best practices in rabbit care from the outset.

Sadly, rabbits are the third-most euthanized animal in the United States (after dogs and cats), and in order to stop this trend, it's important for people the understand what having a rabbit as a pet entails. House rabbits make wonderful companions. Much in the same way as dogs and cats, they are easily litter-trained, and very relational pets that can live up to 10 years. However, all too often rabbits are kept in small cages, or kept outdoors in conditions that are bordering on the inhumane. These intelligent and fun creatures deserve proper care, and Dr. Sammy's Guide was created to educate and inform with the belief that knowledege of the ins and outs of rabbit ownership before adoption serves the health and happiness of the rabbit, and the longevity of the rabbit-human relationship.

Dr. Sammy's Guide dynamically reformats for viewing on a laptop screen, tablet, phone or other mobile device. With a horizontal scrolling layout (on larger screens), Dr. Sammy's Guide functions as an accessible interactive brochure.

In October 2013, Dr. Sammy's Guide was featured on the website of The House Rabbit Society, rabbit.org.

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Reset Meditation (app design)

Client: Academic (SCAD)
portfolio

Role: Concept and Designer

Reset Meditation is an app design created as part of my graduate studies in graphic design at Savannah College of Art and Design.

Reset meditation was designed as part of a group design exercise, in which I was given the problem of using design to help tired busy fathers,ages 25-50, find a few minutes each day to relax. The concept for the app is a simple one. Users follow on-screen guides and audio cues to do simple inhale/exhale breathing expercises, which calm the nervous system and oxygenate the blood, providing energy and regeneration. A basic concept, which can produce powerful results.

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Eye Carumba (website design)

Client: Eye Carumba Optometry
portfolio

Role: Designer and Project Manager

Link: Eye Carumba Optometry

This fully responsive website was designed for Eye Carumba Optometry, a busy ophthalmologist's office in San Francisco.

When Eye Carumba approached me to design a site for them, they already had a logo, and had just finished a photo shoot with a professional photographer. They wanted to display images from their office with a revolving photo feature on the home page, and to show off their logo with a supporting palette.

The site includes interactive PDF forms, which clients can download, complete, and email back to the office, thereby saving time at their office visit. The site also includes social media buttons and a google maps window. The site reformats dynamically for small mobile devices and phones, as well.

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Sir Savesalot (app design)

Client: Academic (SCAD)
portfolioportfolioportfolio

Role: Concept and Designer

Sir Savesalot is an simple app design created as part of my studies in graphic design at Savannah College of Art and Design.

Sir Savesalot is intended to function as a "digital piggy bank." While many finance apps available for phones and tablets help users track money spent, few if any apps help users track money that is NOT spent, in other words, money that is saved.

Sir Savesalot helps users select ways in which they wish to save money towards a goal, and then records the money saved. For instance, someone may decide to forego a latte from the corner cafe every morning for a month, in order to save money for a new jacket or other special purchase. Every time a Sir Savesalot user does NOT buy a cup of coffee, he/she can tap a button in Sir Savesalot, and the namesake pig, Sir Savesalot, is fed money (much as you feed a piggy bank with your savings). Sir Savesalot grows fatter each time he is fed money, and savings statistics are recorded for the user.

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Safe House of Lake County (logo and awareness campaign)

Client: Academic (SCAD) / Safe House of Lake County
portfolioportfolio

Role: Concept and Designer

This project was created in conjunction with the Safe House of Lake County as part of my graduate studies in graphic design at Savannah College of Art and Design.

The project was one approach to addressing the ever-challenging problem of homelessness in our cities and towns.

Lake County is a county in rural California with a high unemployment rate, and high rates of poverty and homelessness, to follow. For this project, I chose to specfically address the problem of homelessness in junior high and high school students. After interviews and research in the local community, I found that there was a "Safe House" for homeless youth run by staff and former staff from the local high school. The house was in need of money in order to keep operating.

Since Lake County is in a wine growing region of California, I wondered if there was a way local vinters could get involved, as wine is one of the few major industries and revenue sources in the county.

I designed a logo and a system of hang tags that fit around wine bottle necks, as well as a poster and display graphics for stores. The tags could be placed on bottles from Lake County wineries, and $2 from the price of each bottle sold with one of these tags could be donated to keep the Safe House running. While the project remained at the prototype stage, I received positive feedback from several local wineries and salespeople, as well as from the Safe House of Lake County.

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Sketchbook Samples

Featured Project: Ideation and preliminary sketches for Sir Savesalot app design portfolio

Services

Services include design for print and digital media, illustration, as well as production and project management. My print design work includes logos, identities and brands, book design and layout, instructional design, ads, brochures, trade show materials, and collateral.
Digital design work encompasses web site design as well as developing integrated strategies for web and print so that your look and message stay consistent across media. I also provide group or one-on-one instruction in Adobe Photoshop and other Adobe Creatve Cloud applications.

Endorsements from clients

"I worked on several CD projects with Elaine, where I was doing the audio mastering and she the graphic design for the packaging. In two of those I was actually the person who hired her onto the team, based on our previous working relationship. She's responsive to the needs of the client, flexible, communicative about the project at hand, and has a great design sense. Definitely recommend her services."

Tom Stiles, Engineer and Instructor at Jack Straw Productions

"After a number of frustrating experiences with other graphic designers who were opinionated and difficult to work with, I turned to Elaine for website and flyer design. I knew she was a reasonable and talented person since she's my sister, but I was actually unprepared for how skillful and responsive she is in her professional role. Her ideas are on the mark but even better, she really takes in feedback and executes it in revisions, so that I was always happy about how well my wishes had been understood and how good the projects ended up looking. That is a rare gift in a designer. I recommend her highly."

Jae Gruenke, Owner at The Balanced Runner™, The Balanced Runner UK, Intelligent Exercise LLC, and Edinburgh Feldenkrais

"Since an initial recommendation by a friend, I have hired Elaine for multiple graphic design and publishing projects. Elaine is very professional and has consistently produced high quality deliverables. I intend to use Elaine on future projects."

Sooraj Balgobin, Founder at Globain

"Elaine frequently makes my work life a happier and easier. She rinses away all our worries."

Eric Geoffrey, Media Producer at Peachpit Press

"Elaine worked as a senior designer and and project manager for me at afstudio for over five years. She is talented, extremely organized and dependable. I would recommend Elaine for any job in the design/communications field."

Andrew Faulkner, Owner at afstudio design

"I thoroughly enjoyed the Photoshop class with Elaine Gruenke last night. She was knowledgeable, helpful and had a good sense of humor. And she was willing to break her presentation to help on individual issues. And most importantly, she was honest enough to say when she didn’t know the answer to something, rather than making it up. I even learned something. I have been to other Photoshop classes which never get out of the lower basics. Elaine covered the basics and snuck into more complex issues."

Ken Wachtel, Mill Valley City Council Member

Classes and tutoring

In addition to graphic design and project management services, I offer one-on-one and group instruction in Adobe Photoshop and other Adobe Creative Cloud applications. I currently teach classes in Adobe Photoshop, InDesign and Illustrator at the Mill Valley Public Library.
Additional Photoshop classes will begin soon in other locations and online. Classes and tutoring sessions can be tailored to meet students' needs ahead of time, or on-the-spot. Please call or email for rates and availability.
  

Contact

email: eg@elainegruenke.com

phone: +1 415 342 9518

mailing: P.O. Box 279, Forest Knolls, CA 94933 USA

resume: view Elaine's resume here